Prof. P. Media, LLC
In Data
We Trust
Unlock the power of your data with expert guidance and proven methodologies.
Prof. P. Media, LLC
Unlock the power of your data with expert guidance and proven methodologies.
My students call me Prof. P., and with more than 30 years of experience in building data-intensive systems and teaching how to coax value from data at scale, I can help you crack the code and become more data-capable.
Let's unlock your data's value together!
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A practitioner's guide to building data-intensive applications that actually work — drawn from 30 years of building systems across transportation, defense, and manufacturing.
The ten predictable failure modes and how to diagnose them before you start.
Work backward from business objectives to data and models, not the other way around.
A five-dimension framework for knowing whether you're ready — or what to fix first.
Available in paperback & Kindle
Read what my students and clients have to say about working together.
"Professor Palum has everything I look for in a mentor: knowledgable in his field, generous with his time, and, importantly, in tune with industry needs. Because of Prof. Palum's course, I landed a Solutions Engineer position at Hightouch, a leading innovator in the Customer Data Platform. I can't thank Prof. Palum enough."
"We were looking for assistance on how to manage our software development. Lloyd listened. He quickly understood the software's current state and what was desired for the future. I highly recommend Lloyd for his technical expertise, industry experience and supportive relationship management."
"Prof. Palum's class on data-intensive applications was one of the best classes I've taken at UofR. Through his deep industry insights, he delivered practical advice on data analysis and ML workflows. The curriculum strongly emphasized applying data analysis skills to real-world problems—an aspect that I highly valued."
Most data projects fail because nobody checked readiness first. Take the AI Maturity Assessment — an interactive, AI-guided evaluation across five critical dimensions.
Enter your email and we'll send you a link to your personalized, AI-guided assessment — based on the framework from What Can Data Do?
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How it works: Confirm your email → receive your assessment link → work through the five dimensions with an AI guide → get a downloadable PDF report with scores and recommendations.
Let's discuss how I can help you unlock the full potential of your data.
